Traditional SEO (Search Engine Optimization) consist of optimizing content in the code of a website and the displayed content to increase exposure and listings on crawler based search engines. The most popular crawler based engines are Google and Yahoo. As these engines visit your site they catalog all the different pieces of code, files, pages, and content. Based on what the search engine reads from your pages it determines where to place you in its listings.

Pay per click search marketing consists of bidding for a position in a search engine. Your pages can usually stay the same and be listed under the keywords of your choice. Unlike traditional SEO, pay per click is fast and relatively easy to implement.

Tracking your websites ROI is the most important aspect of successful search engine marketing. By using an advanced tracking system we are able to pinpoint which keywords are the most effective. When using a pay per click model this is especially important because your keywords can represent a decent sized investment on money.

I have been a featured speaker on many occasions for private companies, conferences and other events. I am available as my schedule permits and often happy to take on speaking engagements. Please email me for availability.

InsiteCreation 2008

I offer a variety of services in conjuction with the InsiteCreation CMS system. Everything from custom modules and templates to customization of the Insite logic. Please contact me for more information regarding InsiteCreation.